The Barclays App features an extensive Products and Rewards section that offers benefits to services to customers. Prior to the launch of several new products in this section, it was necessary to re-evaluate the current information architecture (IA) in order to make sure the new offerings were grouped in a way that made sense to customers. This was evaluation of the new IA was facilitated by means of several rounds of card sorting and top task exercises. This study
The Barclays App features a Products and Rewards section that details the many products offered to customers. In light of the upcoming release of several new products, research was commissioned to look at how the information architecture of the Products page might be improved. This research looked at how products might be grouped together into new or existing categories, and also which products were most important to customers in their daily usage of the app.
The results of this research was a recommended page structure for the new Products page. This structure contained high level categories with proposed naming conventions based on the open card sort and short questionnaire results. With each category being given a selection of existing and proposed Products based on the results of the top task and card sort activities. Due to the proprietary nature of this research, more detail cannot unfortunately be given here. However these recommendations were actioned and follow-on research confirmed user satisfaction with the proposed page structure.